SPECIALIST INNOVATION CONSULTANTS.
The Innovation Agenda is an independent strategic innovation consultancy that helps to grow food, beverage and health & wellness businesses.
We bring extensive expertise from a combined 30+ years in building brands and successful innovations for some of the world's largest consumer goods organisations. We apply this, along with our personal startup experiences to help purpose-driven small and medium businesses build their futures.
Our innovation experience:
Innovation projects and new ventures
Cumulative life-time revenue creation
Success rate (vs. innovation norm of 15%)
WE HELP TO SUPPORT YOUR INNOVATION NEEDS
WHAT WE DO
We bring 30+ years of local and global corporate innovation expertise to help startups, small & medium businesses improve their innovation capabilities and outputs.
We predominantly work with food, beverage and health-based organisations.
End-to-end guidance for new innovation projects and ventures, from insight through to commercialisation.
Advice and guidance on innovation strategy, innovation structures, specific projects and business model options.
RESEARCH & INSIGHTS
Coaching, support and mediation of primary research, qualitative & quantitative, including stimuli creation.
NEW PRODUCT DEVELOPMENT
From concept through to development brief, claims development, regulatory assessments & prototoyping.
BRAND, DESIGN & PACKAGING
Guidance on segmentation, positioning, brand names and visual language in conjunction with our partners.
Assistance with forecasting and estimating the magnitude of opportunity, using proprietary tools.
Basic commercial financial training, P&L development, investment and return modelling.
Independent review of existing innovation strategy, functional processes and pipeline of NPD projects.
Foster collaboration and connection between our clients, co-manufacturers & relevant agencies or consultants.
HOW WE WORK
As corporate innovation practitioners, entrepreneurs and small business owners, we understand that the challenges faced by businesses may look very different, depending on the size, maturity and nature of a particular organisation. We try to be as flexible as possible to account for this.
Our aim is to help create value by complementing your existing capabilities and competencies. If we don’t think that we’re the right consultancy for your business and its needs, we’ll do our very best to point you towards another company, agency or consultant that will be a better fit. We’re not here to take your money unless we think you’ll be getting an incredible return on that investment.
We are typically engaged in one of three ways: 1) Fee-for-service/project-based, 2) on a retained advisory basis, or, 3) outcome-based/revenue or equity-share.
The Innovation Agenda is led by seasoned marketing and innovation practitioners who collectively have more than 30 years’ experience driving business growth through innovative solutions, including new products, services and business models.
Adam is an entrepreneur, corporate innovator and brand marketer with over 16 years’ worth of experience working for multinational consumer goods businesses such as Mars, Kirin-owned Lion Co., Kraft-Heinz, Mondelez, Devondale Murray Goulburn (now Saputo) and Glanbia (incl. Optimum Nutrition). Adam’s development of breakthrough innovation programs and new product initiatives have generated more than $100 million in incremental net revenue per annum (over $500M in life-time value).
As a former innovation director for multiple multinationals, as well being a startup founder, Adam’s first-hand experience spans the innovation spectrum.
Adam has a Bachelor of Commerce (marketing management and e-commerce) from Murdoch University, is a scholar of The Marketing Academy and is a qualified nutritionist.
Alastair has 17 years’ worth of marketing, sales and innovation experience in some of the largest and most successful consumer goods organisations around the world including Unilever and AB Inbev. He was previously a partner at ZX Ventures, AB-InBev’s global disruptive innovation unit based in NYC, where he led the design and creation of ZXlerator, an organic innovation engine which has rolled out globally.
Alastair has experience working across the full spectrum of innovation, from traditional new product development inside big business, through to Corporate Venture Capital (CVC) and partnering with start-ups.
Alastair has a Bachelor of Marketing and is an MBA graduate at the Australian Graduate School of Management.