SMALL & MEDIUM BUSINESS INNOVATION CONSULTANTS.
The Innovation Agenda is an independent strategic innovation consultancy that helps to grow food, beverage and health & wellness businesses. We're not academics or theorists - we are actual marketing and innovation practitioners that have direct experience in building brands and businesses for some of the world's largest fast-moving consumer goods (FMCG) organisations. We've also built multiple businesses, from-scratch, ourselves.
We now use our experience and expertise to help startups, small and medium enterprises succeed in a new era of competition.
Our innovation experience:
Innovation initiatives and new ventures (excluding basic NPD)
Cumulative value creation (including multiple $20M+ pa ventures)
Success rate for all innovation (vs. industry average at 15%)
WE HELP TO SUPPORT YOUR INNOVATION NEEDS
WHAT WE DO
We bring 30+ years of local and global corporate innovation expertise to help startups, small & medium businesses improve their innovation acumen and results. We act as coaches, mentors and catalysts for break-through innovation.
We predominantly work with food, beverage and health-based organisations.
End-to-end guidance for new innovation projects and ventures, from insight through to commercialisation.
Advice and guidance on innovation strategy, innovation structures, specific projects and business model options.
RESEARCH & INSIGHTS
Coaching, support and mediation of primary research, qualitative & quantitative, including stimuli creation.
NEW PRODUCT DEVELOPMENT
From concept through to development brief, claims development, regulatory assessments & prototoyping.
BRAND, DESIGN & PACKAGING
Guidance on segmentation, positioning, brand names and visual language in conjunction with our partners.
Assistance with forecasting and estimating the magnitude of opportunity, using proprietary tools.
Basic commercial financial training, P&L development, investment and return modelling.
Independent review of existing innovation strategy, functional processes and pipeline of NPD projects.
Foster collaboration and connection between our clients, co-manufacturers & relevant agencies or consultants.
WE help you OVERCOME the MAJOR innovation INHIBITORS
Confusion and ambiguity surrounding innovation.
Ad-hoc techniques and linear project management.
Frequent and costly failures (85% of innovation fails)
Starting with solutions without understanding problems.
Lack of external engagement with consumers.
Lack of commerciality and contingency-planning for new ventures.
Over-reliance and focus on short-term cost metrics.
WE STRENGTHEN YOUR POTENTIAL FOR INNOVATION SUCCESS
Flexible, modern innovation processes.
Curious & problem-centred innovation.
Insight, foresight and lateral thinking.
Iterative, test-and-learn mindset.
Financially-robust venture creation.
Helping people vs selling to them.
HOW WE WORK
As corporate innovation practitioners, entrepreneurs and small business owners, we understand that the challenges faced by businesses may look very different, depending on the size, maturity and nature of a particular organisation. We try to be as flexible as possible to account for this.
Our aim is to help create value by complementing your existing capabilities and competencies. If we don’t that we’re the right consultancy for your business and its needs, we’ll do our very best to point you towards another company, agency or consultant that will be a better fit. We’re not here to take your money unless we think you’ll be getting an incredible return on that investment.
We are typically engaged on a fee-for-service model, agreeing our day-rate up front at the time of providing you with a custom proposal. This is our preferred option, however, less commonly, we may agree to an equity arrangement or revenue share deal if it’s fair and makes sense for both parties.
The Innovation Agenda is led by seasoned marketing and innovation practitioners who collectively have more than 30 years’ experience driving business growth through innovative solutions, including new products, services and business models.
Adam is an entrepreneur, brand marketer and innovation practitioner with over 16 years’ worth of experience working for some of the world’s largest consumer food and beverage businesses such as Mars, Kirin-owned Lion Co., Kraft-Heinz, Mondelez, Devondale Murray Goulburn (now Saputo) and Optimum Nutrition. Adam’s development of breakthrough innovation programs and new product initiatives have generated more than $100 million in incremental net revenue per annum.
Adam has vast first-hand experience at both ends of the innovation spectrum- former innovation director for multi-billion dollar organisations as well as a startup founder.
Adam has a Bachelor of Commerce (marketing management and e-commerce) from Murdoch University, is a scholar of The Marketing Academy and is a qualified nutritionist.
Alastair has 17 years’ worth of sales, marketing and innovation experience in some of the largest and most successful consumer goods organisations around the world including Unilever and AB Inbev. He was previously a partner at ZX Ventures, AB-InBev’s global disruptive innovation unit based in NYC, where he led the design and creation of ZXlerator, an organic innovation engine which is rolling out globally.
Alastair has experience working across the full spectrum of innovation, from traditional new product development inside big business, through to Corporate Venture Capital (CVC) and partnering with start-ups.
Alastair has a Bachelor of Marketing and is an MBA graduate at the Australian Graduate School of Management.